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📄 markdown🕑 19h ago🛠️ DevTools🧱 2 services

Auth0

auth0.com ↗

Pricing uses plan tiers for two services (B2C and B2B) with MAU-based price steps, optional annual billing, and multiple add-ons that scale by usage or add a percentage to the base. Complexity comes from parallel MAU matrices, annual vs monthly variants, contact-sales thresholds, and several usage-tiered add-ons, which is substantial but aligned with the breadth of CIAM/B2B offerings.

model: gpt-5
0🧾
Pricing clarity
A bit fiddly
0🤖
Agent easiness
Breezy for bots
📐 how these scores work

How we scored it 🧮

Every page starts at 100. Each kind of complexity subtracts points — here's the math.

🧾 Pricing clarity

63
  • Base score+100
  • 7 plans to compare-17
  • 72 in-plan configuration choices-16
  • 10 add-ons / extras-16
  • Spans 2 distinct services to navigate-2
  • Plan breadth is reasonable for a 2-service platform+14
  • Total63 / 100

🤖 Agent easiness

100
  • Base score+100
  • Total100 / 100

The pricing tree 🌳

tap any branch to explore
💳 Hybrid💱 $🪜 7 tiers🧩 10 add-ons

The tiers 🪜

Free
$0
per month
  • Monthly Active Users (MAUs)Up to 25,000
  • Organizations5
  • ✦No credit card needed to sign up
  • ✦Secure Agentic AI workflows
  • ✦Passwordless Authentication
  • ✦Unlimited Social Connections
  • ✦Brand Customization
  • ✦Basic Attack Protection
  • ✦Community Support
Essentials (B2C)
from $35
per month
  • Organizations10
  • ✦Everything in Free
  • ✦Higher Auth, API limits, and feature limits
  • ✦Pro Multi-Factor Authentication
  • ✦Role-based Access Control Per Organization
  • ✦Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc.
  • ✦Separate Production & Development Environments
  • ✦Standard Support
Professional (B2C)
from $240
per month
  • ✦Everything in Essentials
  • ✦Enhanced Attack Protection
  • ✦Use your existing User Database for Logins
  • ✦Enterprise Multi-Factor Authentication
Enterprise (B2C)
Contact us
  • ✦Everything in Professional
  • ✦Custom User & SSO Tiers
  • ✦99.99% SLA
  • ✦Enterprise Rate Limits
  • ✦Enterprise Administration & Support
Essentials (B2B)
from $150
per month
  • ✦Everything in Free
  • ✦Unlimited Organizations
  • ✦3 SSO Enterprise Connections
  • ✦Role-based Access Control
  • ✦Higher Auth and API limits
  • ✦Pro Multi-Factor Authentication
  • ✦Stream Auth0 Audit Logs
Professional (B2B)
from $800
per month
  • ✦Everything in Essentials
  • ✦Enhanced Attack Protection
  • ✦Use your existing User Database for Logins
  • ✦Enterprise Multi-Factor Authentication
  • ✦Custom Token Exchange
  • ✦Security Center
  • ✦Additional Enterprise Connections
Enterprise (B2B)
Contact us
  • ✦Everything in Professional
  • ✦Custom User & SSO Tiers
  • ✦99.99% SLA
  • ✦Enterprise Rate Limits
  • ✦Enterprise Administration & Support

Add-ons & extras 🧩

📦
Auth0 for AI Agents (B2C, monthly)
Adds 50% to the base price; sample prices by MAUs (Essentials/Professional): 500 $18/$120; 1,000 $35/$120; 2,500 $88/$273; 5,000 $175/$500; 7,500 $263/$600; 10,000 $350/$800; 20,000 $700/$1,600; 30,000 $1,050/Contact us; 40,000 $1,400/Not available; 50,000 $1,750/Not available
📦
Auth0 for AI Agents (B2C, yearly)
Adds 50% to the base price; sample prices by MAUs (Essentials/Professional): 500 $198/$1,320; 1,000 $385/$1,320; 2,500 $968/$3,003; 5,000 $1,925/$5,500; 7,500 $2,893/$6,600; 10,000 $3,850/$8,800; 20,000 $7,700/$17,600; 30,000 $11,550/Contact us; 40,000 $15,400/Not available; 50,000 $19,250/Not available
📦
M2M Tokens (B2C, monthly)
Professional plan only; 5,000 included. Add-on prices per token tier: 7,500 $30; 10,000 $40; 20,000 $80; 30,000 $120; 40,000 $160; 50,000 $200; 60,000 $240; 70,000 $280; 80,000 $320; 90,000 $360; 100,000 $400; 125,000 $500; 150,000 $600; 175,000 $700; 200,000 $800; 250,000 $1,000; 300,000 $1,200
📦
M2M Tokens (B2C, yearly)
Professional plan only; 5,000 included. Add-on prices per token tier per year: 7,500 $330; 10,000 $440; 20,000 $880; 30,000 $1,320; 40,000 $1,760; 50,000 $2,200; 60,000 $2,640; 70,000 $3,080; 80,000 $3,520; 90,000 $3,960; 100,000 $4,400; 125,000 $5,500; 150,000 $6,600; 175,000 $7,700; 200,000 $8,800; 250,000 $11,000; 300,000 $13,200
📦
Auth0 for AI Agents (B2B, monthly)
Adds 50% to the base price; prices by MAUs (Essentials/Professional): 500 $75/$400; 1,000 $150/$400; 2,500 $350/$600; 5,000 $650/$750; 7,500 $863/$900; 10,000 $1,050/$1,200; 20,000 $1,900/Contact us; 30,000+ Contact us/Contact us
📦
Auth0 for AI Agents (B2B, yearly)
Adds 50% to the base price; prices by MAUs (Essentials/Professional): 500 $825/$4,400; 1,000 $1,650/$4,400; 2,500 $3,850/$6,600; 5,000 $7,150/$8,250; 7,500 $9,493/$9,900; 10,000 $11,550/$13,200; 20,000 $20,900/Contact us; 30,000+ Contact us/Contact us
📦
M2M Tokens (B2B, monthly)
Essentials and Professional plans (Professional includes 5,000). Add-on prices per token tier: 2,500 $10; 5,000 $20; 7,500 $30; 10,000 $40; 20,000 $80; 30,000 $120; 40,000 $160; 50,000 $200; 60,000 $240; 70,000 $280; 80,000 $320; 90,000 $360; 100,000 $400; 125,000 $500; 150,000 $600; 175,000 $700; 200,000 $800; 250,000 $1,000; 300,000 $1,200
📦
M2M Tokens (B2B, yearly)
Essentials and Professional plans (Professional includes 5,000). Add-on prices per token tier per year: 2,500 $110; 5,000 $220; 7,500 $330; 10,000 $440; 20,000 $880; 30,000 $1,320; 40,000 $1,760; 50,000 $2,200; 60,000 $2,640; 70,000 $3,080; 80,000 $3,520; 90,000 $3,960; 100,000 $4,400; 125,000 $5,500; 150,000 $6,600; 175,000 $7,700; 200,000 $8,800; 250,000 $11,000; 300,000 $13,200
📦
Enterprise SSO Connections (additional) · $100/mo or $1,100/yr per connection
Essentials: 3 included; Professional: 5 included; up to 30 total connections
📦
Enterprise MFA · $100/mo or $1,100/yr
Available as add-on for Essentials; included in Professional

Watch out for 🕵️

  • ⚠️Plan price scales by MAU tiers with many choice points (multiple brackets per plan for B2C and B2B)
  • ⚠️Separate monthly vs yearly pricing matrices for each plan with different amounts
  • ⚠️Contact-sales gates at higher MAU tiers (e.g., Professional B2C 30k+, B2B 20k+/30k+)
  • ⚠️Add-ons that increase base price by a percentage (Auth0 for AI Agents adds 50%)
  • ⚠️Add-ons priced by additional usage tiers (M2M Tokens with many token brackets, varies by plan and billing period)
  • ⚠️Per-connection add-on pricing for Enterprise SSO beyond included amounts
  • ⚠️Feature-dependent add-ons (e.g., Enterprise MFA optional on Essentials but included in Professional)
  • ⚠️Different inclusions by plan affecting required add-ons (e.g., included enterprise connections vary by plan)